Kendel Lively Spotlight: Turning One Bake Sale Into a School Tradition
Kendel, a librarian at Lord Botetourt High School, first got involved in fundraising after her nephew, Ber VanderMeer, was diagnosed with stage 4 neuroblastoma (NB) in 2007. Wanting to support him and others, she searched for a way to take action and found Cookies for Kids’ Cancer — all driven by one simple goal: to help a child she loves.
It was the beginning of something lasting.
In the fall of 2008, Kendel and her students hosted their first bake sale, handing out gold ribbons to raise awareness for childhood cancer. What started as a single event quickly grew into an annual tradition at the school, supported by student organizations, leadership groups and the broader school community.
Nearly two decades later, that commitment remains strong.
Kendel and her students have found creative ways to keep their fundraising fresh and engaging. From traditional bake sales, change wars, classroom challenges and school-wide competitions, each effort has brought in new people to the cause. This year, they introduced a fun twist: a “pie a principal” event, adding an extra layer of fun and competitiveness, with a pep rally planned to bring the entire school together.
Their efforts are deeply rooted in community, making this year’s fundraiser especially meaningful as it is dedicated to a student currently battling cancer. Kendel and her students hope to honor him and his family, showing the power of support during a difficult time.
For Kendel, the impact of these fundraisers goes far beyond the dollars raised.
“Cookies for Kids’ Cancer is built on the idea that every dollar makes a difference and kids can help kids,” she said. “It doesn’t have to be a massive fundraiser. When so many people come together, it adds up and creates real change.”
She has seen that belief come to life through her students, who continue to show that small actions can lead to something bigger. Year after year, they’ve built a culture of giving back, reflecting the idea that a dedicated group of people truly can make a difference.
Kendel’s story is a perfect example of how one idea can grow into a lasting tradition that brings an entire community together. Whether you’re a student, educator or supporter, you can help fund critical research for kids. Ready to get started? Email Emily at emily@beagoodcookie.org.